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Fred23
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Éppen most olvastam, kapcsolódik:
One thing we know more about now than we did then is just how much pressure Intel brought to bear on everyone, behind the scenes. There were always off-the-record conversations with nervous motherboard vendors about why their AMD product samples shipped in plain white boxes, or why the motherboards lacked brand names. When SuperMicro introduced an Opteron motherboard in 2005, the company refused to acknowledge its existence. Intel’s own compilers refused to run SSE or SSE2 code on compatible AMD processors; applications would check for the “GenuineIntel” string when running these programs rather than simply checking to see if SSE2 was supported on the processor. That’s a particularly low blow considering AMD paid Intel for licenses.
In its 500-plus-page findings of fact, the European Union laid out repeated demonstrations of how Intel used predatory rebate practices to keep companies from carrying more than certain percentage of AMD hardware. The basic scheme worked like this: If an Intel chip normally cost $100, but you bought 90% Intel processors, Intel would cut you a $25 rebate check per chip at the end of the quarter. If, however, you sold 85% Intel processors, you got nothing. A company that sold 100,000 chips in a quarter and kept 90% Intel volume could expect a $22.5 million dollar rebate check.
In order to compete with Intel’s rebates, AMD had to offer an equivalent price savings, but on a vastly smaller number of chips. In one situation, AMD offered to give HP a million processors, for free, if it would use them to build systems. HP responded that it couldn’t afford to do so, because the total value of a million free processors was smaller than the value of Intel’s rebates. Whether or not this would have been found to be a violation of US antitrust law is a matter of conjecture, AMD and Intel settled their differences out of court. But Intel’s systemic sabotage of its rival undermined AMD’s ability to maximize its own profits during the 2003-2006 window.
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